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Quantitative Methods Case Study
Case Title:
Mattel’s Global Expansion: Analysing Growth Trends
Publication Month and Year : July 2009
Authors: R Muthukumar
Industry: Not Applicable
Region: India
Case Code: QM0002
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
This case study is useful for understanding ‘measures of central tendencies & dispersion in decision making’. Mattel is the world’s largest toy manufacturer. Its best known brands in the industry include Barbie, Matchbox, Fisher-Price and Hot Wheels. Through its focused localised international strategy, in recent years the company has increased its revenues from its international operations. If Mattel wants to sustain its success, what should it do? Which brand should it focus more on? Which brand of Mattel has more variation in its sales over the years? Which brand shows good average sales over the years? Based on the past growth trends, how will Mattel’s sales be in the next year? Students are asked to analyse the data using central tendencies and dispersion.
Pedagogical Objectives:
- To understand the basics of ‘measures of central tendencies & dispersion’
- To discuss the implications of measures of central tendencies and dispersion.
Keywords : Quantitative Methods; Decision Science; Analysis; Central Tendency; Dispersion; Mattel; Sales; Growth rate; Statistics; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping
